Redesigning Trust in the Gig Economy
Let’s face it, hiring someone off a gig app can feel like rolling the dice. Is this person vetted? Do they show up? Will they be any good? Now flip the script: if you’re a worker, how do you trust that the job pays fairly, or that you won’t get ghosted?
For both sides of the casual work market, the experience is often clunky, inconsistent, and short on trust. Consumers juggle multiple apps, get hit with surprise fees, and struggle to find reliable help. Workers lack control and continuity. And nobody wins when platforms put transactions above relationships.
Candou came to us with a bold ambition:“Let’s make casual work as simple, safe, and human as it should be.
”The vision? A marketplace that lets people work when, where, and for who they want, and gives businesses the power to hire instantly—with confidence.
But how do you build a platform people actually trust?
FAQs
2025
Tavistock Industries
End-to-end digital product design and innovation consulting
Confidence, at Every Click
We worked with Candou to strategically design their entire digital product from the ground up, translating their mission into something real, intuitive, and scalable.
Trust as a Product Feature
We rethought trust as something the platform actively earns—not assumes:
- Verified worker profiles with platform-backed safety guarantees
- Transparent, upfront pricing (no more surprise fees)
- Issue resolution that’s fast, human, and fair
Instant, Effortless Access
In a world of Uber-level expectations, we made booking help as quick as booking a ride:
- One-tap availability matching
- Smarter booking flows that reduced decision fatigue
- Instant job postings for businesses in a pinch
Relationships, Not Just Transactions
Most gig platforms treat every job like a one-night stand. We built tools for continuity:
- “Favourite” workers and rehire with ease
- Personalised incentives for repeat engagement
- Support for direct messaging and feedback loops
Unified Experience, Scaled Potential
Why should someone need five different apps for five kinds of jobs? We helped Candou combine gig types under a single, unified brand experience—without bloating the UX. From hospitality shifts to handyman work, one elegant system handled it all.
The Result: A Platform People Are Proud to Use
The final product? A sleek, mobile-first marketplace that:
- Feels effortless to use
- Signals reliability and fairness at every step
- Looks as good as it works (because pride matters to users)
Candou now has a launch-ready platform that’s not only viable at scale—but built for loyalty from the ground up.
Why This Worked? We didn’t just design a product. We designed clarity where there was noise, trust where there was doubt, and delight where there was friction.
This is what happens when product strategy meets real human insight and when a founder’s ambition is matched by design that delivers.
Turn insight into impact. Let’s build.
Interested in learning out how we can do it? Let's talk.